Performance Evaluation conducted by
Dun & Bradstreet

News Release

MCLEAN, VA (March 14, 2006) - Taking a lead position as the top sponsor in the Hospitality Sales & Marketing Association International (HSMAI) Foundation's soon-to-be-published "Fundamentals of Revenue Management" special report is SECURE-RES, a Jacksonville, Florida-based provider of electronic marketing solutions to the hospitality industry.

Founded in 1998, SECURE-RES successfully helps hotels and management companies worldwide maximize their Internet visibility and returns-on-investment through quantifiable electronic marketing programs, customized web site design, and the company's proprietary flat-fee Internet booking engine.

Don Bosworth, vice president of sales, notes: "Our decision to be a sponsor of HSMAI’s "Fundamentals of Revenue Management" was driven by our wish to support HSMAI with another quality publication while gaining very credible exposure for our rapidly growing company. We are excited about this new HSMAI publication as revenue management has evolved significantly during the past few years, in large measure due to the pervasiveness of the Internet and its impact as a highly profitable channel."

The report, under the guidance of the HSMAI Revenue Management Special Interest Group (SIG), will be a practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals. With comprehensive content that is both readable and actionable, it will deliver tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level.

"We are grateful to partners such as SECURE-RES for stepping up to the plate and supporting such a groundbreaking and relevant initiative," states Melanie J. Penoyar, CAE, director of development for HSMAI.

The publication will be produced in a manner similar to the recent special report produced by HSMAI entitled DeMystifying Distribution, widely praised by the industry for its insight, accuracy and comprehensive coverage of the topic.

Delving deep into the fundamentals, nuances and specifics of revenue management, the special report will address the following:

• Ideas and initiatives to maximize revenue opportunities, optimize profits by managing revenues and develop an infrastructure (strategies, policies, procedures, reports, etc.) to make informed decisions about accepting or rejecting business.
• An overview of the external market such as segmentation, demand forecasting, revenue strategy, operational forecast, interdepartmental integration, strategic pricing, inventory control strategies and internal performance analysis.
• Tactics including rate-level maintenance, inventory management and rate offer assessment (for group and negotiated rates).
• The optimal environment, characteristics and descriptors.