News Release

JACKSONVILLE , FL – (December 6, 2004) – SECURE-RES announced today that its clients realized a 45% increase in direct online revenue for 2004 as compared to 2003. This represents $116,000,000 in consumer direct online reservations captured in the SECURE-RES booking engine now embedded in over 1,000 property and management company websites.

“We’re ecstatic over our clients’ recent success,” said Joe Hyman , SECURE-RES president. “This achievement confirms our decision to offer Internet marketing services along with our booking engine. Recognizing early the trend of consumers searching the Internet for hotel websites to book direct with the supplier, we gave significant attention to providing those services necessary to win top positioning in the major search engines. By doing this, we were creating customer loyalty to property and management company websites. Our marketing programs are proving to be successful in helping hoteliers capture increased ADR while reducing their acquisition costs.”

SECURE-RES attributes much of their clients’ success in 2004 to integrating online marketing strategy:

Consumer adoption of the Internet and desire to create their own experience is pushing hoteliers to provide custom packaging. SECURE-RES provides dynamic packaging, group attendee bookings, and password-protected corporate negotiated and discount rate management. Providing these rates by customer segment helps hoteliers build loyalty to their websites.

Merchandising appropriately through each of the varying sales channels and meeting consumers’ preferences yields higher revenue with increased profits. When comparing bookings between a third-party and their own direct website, hoteliers can capture 100% of the retail rate.

SECURE-RES provided aggressive online marketing which includes disciplined search engine optimization, targeted pay-per-click advertising campaigns, consistent email marketing as well as strategic link relationships to increase website traffic.

Hyman continued “It is important for hoteliers to recognize that there may be an equal number of voice reservations to their online bookings as a direct result of their Internet marketing. This would total over $232,000,000 in direct sales. Over the past five years hoteliers have shifted dollars meant for traditional advertising. We have responded by developing very successful programs and proprietary software to keep us on the leading edge and to ensure our clients get the highest return on investment (ROI).”

SECURE-RES is a leading provider of Internet Marketing and Reservation Services exclusively for hotels. The services provided to the hotel community are custom Internet reservation systems, website design and development, and marketing services such as search engine optimization, pay-per-click campaign management and email marketing.SECURE-RES has been in business since 1998 and the headquarters is located at 4237 Salisbury Road, Suite 205 in Jacksonville, Florida32216. You can contact SECURE-RES at 904-389-1130 or visit their website at www.secure-res.com.

For Immediate Release: December 6, 2004