News Release

Jacksonville, FL - (May 10, 2005) - SECURE-RES, a pioneer in online marketing services for the hospitality industry, has introduced a new, more powerful version of its online advertising-tracking system. The enhanced version allows property owners to make more informed decisions about their online advertising expenditures based on accurate return-on-investment (ROI) statistics.

"Traditionally, online advertising has been sold to hoteliers based only on the number of impressions a certain ad will make on Web users," said Joe Hyman, president of SECURE-RES. "Our new system gives property owners specific information about return on investment, so they can make better decisions about where and how to spend their advertising dollars."

The new SECURE-RES system can track the number of online prospects who actually make reservations after seeing an ad and on how much they spend. They can track revenue from Pay-Per-Click advertising, down to actual keywords. Previous tracking systems could track only statistics such as the number of hits, time spent on the Website, pages visited and similar data.

"With our new system, property owners can easily see how much revenue resulted from each of their online advertisements," said Hyman. "It gives them accurate ROI figures that they can use to plan future expenditures. It's an old ad-industry cliché that advertisers often say, 'I know half my ad budget is wasted. I just don't know which half.' Our system tells the advertiser which ads have produced revenues and which had not. So they know where to increase spending and where to cut it."

The system integrates with most advanced tracking systems and can track virtually any
form of online advertising. The system is also available under license to advertising agencies and third-party Internet ad-marketing companies, who can use it to report advertising ROI to their clients.

"SECURE-RES was the first to develop a successful online ad-tracking system for hoteliers," said Hyman. "This new system is a significant, very innovative improvement that will give advertisers entirely new capabilities in wisely allocating their advertising budgets."

SECURE-RES was one of the first companies to specialize in providing Internet marketing and reservation services to hoteliers. These include custom online reservation systems, Website design and development and Internet marketing services. SECURE-RES was established in 1998, and its headquarters are located at 4237 Salisbury Road, Suite 205, Jacksonville, Florida 32216. 904-389-1130 www.secure-res.com.