About SECURE-RES

A privately held company and established in 1998, SECURE-RES is the leading supplier of Internet marketing services to the hospitality industry. In 2004, we helped over 1,000 hoteliers generate more than $116 million in consumer-direct bookings.

Founder Joe Hyman explains the company’s roots: “We recognized a need by the hotels. That need was to be able to promote their individual property websites and allow the Internet shopper to book directly without paying excessive distribution costs or supplying deeply discounted rates to third-party merchant sites. We fulfilled this need with the most innovative hotel-booking solution on the market with no transaction fees or commissions. Hoteliers licensed the software for a low monthly fee. This ASP model quickly took off as hoteliers recognized incredible savings, from the booking fee savings to the IT and support savings. Clients never pay for system upgrades. The system is web-based so there is no hardware to support. The tracking capabilities allow hoteliers to measure production from online marketing campaigns. When you combine our proven Internet marketing techniques with our reservation solutions, hoteliers get a crystal-clear picture of their Internet ROI.”

Joe added, “The company’s goal is to provide effective Internet reservation and marketing solutions to the hotel industry, providing the highest level of personal service at the best prices possible for our customers.”